In this lecture, we cover highlights of Chapter 6 (Dynamics of Growth and Diffusion) from Morecroft (2015). This chapter focuses on S-shaped growth in consumer markets (and innovation diffusion in general), and it uses the Bass diffusion model (with advertising) as a central dynamical hypothesis. We draw connections between the contagion in the Bass model to limiting processes in simple logistic growth models as well as the infection part of the SIR model. After showing variants of the Bass model for the cases of repeat purchases and durable goods, we move on to a scenario planning/strategic thinking example for the case of easyJet (a low-cost air carrier).
Archive of lectures given as part of SOS 212 (Systems, Dynamics, and Sustainability) at Arizona State University with instructor Theodore (Ted) Pavlic.
Tuesday, March 22, 2022
Lecture E4 (2022-03-22): Chapter 6, The Dynamics of Growth and Diffusion (Morecroft, 2015)
Subscribe to:
Post Comments (Atom)
Popular Posts
-
In this lecture, we review the fundamentals of numerical simulation (and Euler's method) for a simple clonal bacteria population system ...
-
In this lecture, we dig more deeply into the definition of a model and the types of models. We focus on how anything can be used as a model ...
-
In this lecture, we introduce the concepts of stochastic modeling (the use of randomness to simplify the modeling process) and chaos (the ex...
-
In this lecture, we demonstrate how to draw and simulate stock-and-flow diagrams in Insight Maker (a web-based System Dynamics Modeling (SDM...
-
In this lecture, we start to introduce "systems archetypes" as representing more complex aggregations of loops that give rise to c...
-
In this lecture, we start by reviewing numerical integration methods (Euler's method) for approximating solutions to ordinary differenti...
-
In this lecture, we introduce numerical simulation of dynamical systems (coupled ordinary differential equations) within the context of stoc...
-
We start this lecture with very brief tutorials of building, executing, and analyzing stock-and-flow diagrams in both Vensim PLE (from Venta...
-
In this lecture, we motivate the use of "causal loop diagrams" as a bridge for building system dynamics models as well as analyzin...
No comments:
Post a Comment