Tuesday, March 16, 2021

Lecture E4 (2021-03-16): Chapter 6, The Dynamics of Growth and Diffusion (Morecroft, 2015)

This lecture covers content from Chapter 6 of Morecroft (2015), which focuses on the Bass model of product adoption (innovation diffusion) and related models that assist in decision making about marketing of new products within already crowded markets. Various connections are made between the Bass model (which is effectively a contagion model) and the SIR model covered in Lecture E3.



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